Insights
No-fluff guides on the channels, creative, and budget that actually move metal.
The FTC's CARS Rule was vacated and withdrawn, but total-price enforcement did not go away. What changed, what did not, and what your ads still need.
The real benchmark per vehicle sold, why the industry average misleads a single-point store, and three ways to size a budget that survive a bad month.
A practical, no-fluff guide to the channels that actually move metal for a modern dealership, and how to spend across them.
Shoot days are slow and expensive. Here is why producing dealership ad creative in-house changes what is possible.
Co-op is the most commonly forfeited money in dealer marketing, and rarely because a store did not qualify. Why claims fail and how to build so they do not.
New to the vocabulary? The dealer advertising glossary defines the terms these posts assume.